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Intern: B2B AI Lead Generation & Research

Mark VII Equipment
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Job Posting: Internship Opportunity - PT - B2B AI Lead Generation & Research

Position: Intern, B2B Lead Generation & Research
Location: Arvada, Colorado (on-site)
Duration: Part-time, 6 months
Company: Mark VII Equipment

About the Company:

Mark VII is the North America subsidiary of WashTec, the world leader in the manufacture of car wash equipment. With more than 50,000 installed machines around the world and represented in over 80 countries, we have over 50 years unrivalled experience in Carwash

Job Overview:
We are seeking a motivated and detail-oriented Intern to join our team for a 6-month, part-time position. In this role, you will gain valuable hands-on experience in B2B marketing, AI-based lead generation, and data analysis. You will be responsible for conducting research on buying processes, buying signals, and AI-driven sales strategies, supporting administrative tasks, and working with our CRM software (Salesforce) and lead generation tools. This internship is perfect for students looking to apply their skills in a real-world, fast-paced environment.

Key Responsibilities:

  • Conduct research on B2B buying processes, buying signals, and customer behavior.
  • Assist with research and implementation of AI-based lead generation strategies.
  • Perform data analysis using CRM software (Salesforce) and lead generation tools.
  • Provide administrative support in setting up and maintaining AI-based lead generation software.
  • Support the pre-qualification and reassignment of sales leads.
  • Assist in various sales support tasks related to lead generation and lead processing.
  • Collaborate with team members on ongoing projects and contribute to the development of marketing strategies.

Required Skills & Qualifications:

  • Strong data analysis skills and experience with CRM systems (Salesforce is a plus).
  • Ability to think critically and solve problems efficiently.
  • Excellent time management and organizational skills.
  • Strong teamwork and collaboration abilities.
  • Familiarity with data visualization techniques.
  • Good understanding of consumer behavior and B2B marketing, especially in decision-making processes and buying centers.
  • Knowledge of AI-based software and tools is a plus.
  • Proficiency in Office365 (Outlook, PowerPoint, Excel).
  • Excellent written and verbal communication skills.

Preferred Majors:

  • Business Administration
  • Marketing
  • Business Psychology with a focus on Marketing

Additional Information:

  • This position is part-time and offers flexible working hours to accommodate your academic schedule.
  • The internship will provide valuable experience in B2B marketing and sales processes, AI technology, and CRM software.
  • You will work closely with experienced professionals and gain practical insights into the sales and lead generation functions of a growing company.